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Behavior-Change Leaders Group Call – June 2012
June 25, 2012
Join us for a quarterly, highly interactive, discussion-based conference call with utility leaders involved in behavior-change programs.
Content type: Leadership Call | Document ID: RES-LC-06-12-BehaviorChange | Author: Aleana Reeves
Segmentation and Targeting Leaders Group Call – May 2012
May 22, 2012
Join us for a quarterly, highly interactive, discussion-based conference call with utility leaders involved in customer segmentation and targeting.
Content type: Leadership Call | Document ID: RES-LC-05-12-Segmentation | Author: Aleana Reeves
NEW!
Grassroots Marketing Tactics
May 9, 2012
May 2012 issue of the E Source Residential Market Service newsletter.
Content type: Service E-mail | Document ID: RES_SE_5-9-12
NEW!
A Creative Twist on Marketing: Austin Energy’s Refrigerator Art Campaign
May 2, 2012
Austin Energy’s refrigerator art campaign represents a unique approach to utility program marketing. Discover how the utility worked with four local school districts to use art to spread the word about its refrigerator recycling program.
Content type: Interview | Document ID: RES-INT-4-12-Austin | Author: Katie Ruiz
Multicultural Marketing Leaders Group Call – April 2012
April 18, 2012
Join us for a quarterly, highly interactive, discussion-based conference call with utility leaders involved in multicultural marketing.
Content type: Leadership Call | Document ID: RES-LC-04-12-Multicultural | Author: Aleana Reeves
Do They Qualify? Trade Ally Screening Practices
April 16, 2012
Trade allies frequently help deliver efficiency programs. See how efficiency program administrators make sure trade allies are qualified to participate.
Content type: Research Brief | Document ID: EDRP-RB-24 | Author: Todd Camnitz and Kim Burke
Our Residential Energy-Use Study Helps You Understand Your Customers
April 10, 2012
April 2012 issue of the E Source Residential Market Service newsletter.
Content type: Service E-mail | Document ID: RES_SE_4-10-12
Marketing Prepaid Programs
April 4, 2012
Prepaid metering can be promoted to all residential customers, but certain segments value different messages delivered through specific channels. Which messaging and communication channels should you be using?
Content type: Research Brief | Document ID: RES-RB-17 | Author: Dulcey Simpkins, Sarah Fiebiger
To Have or Have Not? A Review of Wireless Meter Opt-Out Policies
March 22, 2012
Consumers are demanding alternatives to wireless meters, and state regulatory commissions and energy providers are issuing policies that allow customers to opt out. It's likely that any utility deploying wireless meters will need an opt-out policy regardless of the size of the population projected to ...
Content type: Research Brief | Document ID: IGS-RB-14 | Author: Melanie Wemple
The Residential Marketing Track at the E Source Utility Marketing Conference
March 13, 2012
March 2012 issue of the E Source Residential Market Service newsletter.
Content type: Service E-mail | Document ID: RES_SE_3-13-12
Event Marketing Leaders Group Call – March 2012
March 7, 2012
Join us for a quarterly, highly interactive, discussion-based conference call with utility leaders involved in event marketing.
Content type: Leadership Call | Document ID: RES-LC-03-12-EventMarketing | Author: Aleana Reeves
Residential Energy-Use Study 2012
March 2, 2012
Who are your residential customers? To find out, E Source partnered with The Nielsen Company on Nielsen’s 2009, 2010, and 2011 annual market research surveys of 32,000 U.S. households.
Content type: Market Study | Document ID: RES-MRS-EnergyUse-12 | Author: Rachel Cooper
AMI-Enabled Prepaid Programs
February 14, 2012
February 2012 issue of the E Source Residential Market Service newsletter.
Content type: Service E-mail | Document ID: RES_SE_2-14-12
Can Smart Meters Make Prepaid Work for You?
How AMI Breaks Down Barriers to Prepaid Programs
January 23, 2012
Prepaid metering with advanced metering infrastructure is a win-win situation: Customers get convenience and control and utilities get increased customer satisfaction and decreased collection costs. This report explores the prepaid programs of four U.S. utilities.
Content type: Research Brief | Document ID: IGS-RB-12 | Author: Sarah Fiebiger
Segmentation & Targeting Leaders Group Call - January 2012
January 19, 2012
The Segmentation & Targeting Leaders Group Call is a quarterly, highly interactive, discussion-based conference call with utility leaders from across North America. Jeff Ewald, of the Optimization Group, will present findings from a choice-based conjoint study conducted on Sacramento Municipal Utility ...
Content type: Leadership Call | Document ID: RES-LC-01-12-Segmentation | Author: Aleana Reeves
Give Your 2012 Marketing Strategy a Boost
January 10, 2012
January 2012 issue of the E Source Residential Market Service newsletter.
Content type: Service E-mail | Document ID: RES_SE_1-10-12
Gaining Efficiencies Through Residential Product Bundling
December 19, 2011
Today’s consumers are well accustomed to product bundles, and they expect meaningful value from them. As some utilities try to capitalize on this customer desire, they’re finding that product bundling not only helps meet consumer expectations but also helps achieve program administrator goals. ...
Content type: Research Brief | Document ID: RES-RB-12 | Author: Melanie Wemple
The Most Read Reports of 2011
December 13, 2011
December 2011 issue of the E Source Residential Market Service newsletter.
Content type: Service E-mail | Document ID: RES_SE_12-13-11
QR Code Success Stories
December 12, 2011
What utilities have successfully used quick response (QR) codes, and what metrics do they use to measure success? I’m looking for best practices to integrate QR codes into our marketing efforts.
Content type: Ask E Source | Document ID: RES-AskES-20 | Author: Stephanie Spalding
Trade Ally Marketing Leaders Group Call - November 2011
November 30, 2011
The Trade Ally Marketing Leaders Group Call is a quarterly, highly interactive, discussion-based conference call with utility leaders from across North America. We'll cover the topic of trade ally marketing.
Content type: Leadership Call | Document ID: RES-LC-11-11-TradeAlly | Author: Aleana Reeves
Behavior-Change Leaders Group Call - November 2011
November 15, 2011
The Behavior-Change Leaders Group Call is a quarterly, highly interactive, discussion-based conference calls with utility leaders from across North America currently covering the topic of behavior change.
Content type: Leadership Call | Document ID: RES-LC-11-11-BehaviorChange | Author: Aleana Reeves
Behavior-Change Programs
November 8, 2011
November 2011 issue of the E Source Residential Market Service newsletter.
Content type: Service E-mail | Document ID: RES_SE_11-8-11
Segmentation & Targeting Leaders Group Call - October 2011
October 20, 2011
The Segmentation & Targeting Leaders Group Call is a quarterly, highly interactive, discussion-based conference calls with utility leaders from across North America currently covering the topic of behavior change.
Content type: Leadership Call | Document ID: RES-LC-10-11-Segmentation | Author: Aleana Reeves
Gas Utility Marketing Leaders Group Call - October 2011
October 13, 2011
The Gas Utility Marketing Leaders Group Call is a quarterly, highly interactive, discussion-based conference call with utility leaders from across North America currently covering the topic of exploring gas utility programs and their marketing efforts.
Content type: Leadership Call | Document ID: RES-LC-10-11-GasMarketing | Author: Aleana Reeves, Adam Maxwell
Update on Bill Design
August 1, 2008 | Updated: October 12, 2011
We are preparing to redesign our utility bill statement. Where can I find sample bills used by other utilities? Have you seen any new features for paper bills since the last E Source report on this subject?
Content type: Ask E Source | Document ID: RES-AskES-3b | Author: Gwen Farnsworth
Check Out the Winning Residential Ads from Our Utility Ad Awards Contest
October 11, 2011
October 2011 issue of the E Source Residential Market Service newsletter.
Content type: Service E-mail | Document ID: RES_SE_10-11-11
Moving Beyond Standard Energy-Efficiency Marketing Messages
September 13, 2011
September 2011 issue of the E Source Residential Market Service newsletter.
Content type: Service E-mail | Document ID: RES_SE_9-13-11
Video Games May Be Energy-Draining
Residential Brief
September 12, 2011
Residential Market Service members can copy all or any part of this content for use in communications with residential customers. For example, put it on your website, drop it into your newsletters, or use it in handouts for customer events.
Content type: ESCD News Content | Document ID: RES-NC-9-11-ESCD | Author: Essie Snell
A Home Run: Utility Promotions Through Sports Marketing
August 24, 2011
Utilities use regional or community-based sports team partnerships to increase brand awareness, improve sales, and demonstrate good corporate citizenship. Utilities can also use such partnerships as a marketing tool to promote demand-side management program participation, outreach, and education.
Content type: Research Brief | Document ID: RES-RB-18 | Author: Alexandra Behringer, Kim Burke
Multicultural Marketing Leaders Group Call - August 2011
August 17, 2011
Date: Wednesday, August 17, 2011 Time: 12:00 pm MDT Duration: 1 hour and 30 minutes Moderator: Aleana Reeves Agenda: The Multicultural Marketing Leaders Group Call is a quarterly, highly interactive, discussion-based ...
Content type: Leadership Call | Document ID: RES-LC-8-11-MultiCultural | Author: Aleana Reeves
Residential Market (714) x
