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Social Media Strategy Case Study: Qwest Communications
An Insider's Tour of How Qwest Entered the Social Media Game
November 19, 2009
Qwest Communications represents an interesting and important case study for utility social media strategy and implementation. Brand management and the uncharted waters of social media customer care interactions were top of mind as Qwest stepped into the digital social media space.
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Content type: Web Conference | Document ID: UCS-WC-11-09-Qwest | Author: Matt Burks  
How New Media Are Changing the Way You Need to Communicate
Web Conference
May 28, 2009
Find out why your communications strategy must include “new media” technologies if you are looking to engage customers.
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Content type: Web Conference | Document ID: UCS-WC-5-09-NewMedia | Author: Matthew Burks   Marketing & Communications (2)  Channels & partnerships (2) x Strategy & planning (2) x Events (2) Web Conference (2) x Experience & Communications Management Service (2) x |
