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Nashville Under Water

Crisis Communications During a Flood

July 23, 2010

In the spring of 2010, Nashville, Tennessee was hit with a powerful storm that flooded the city and created widespread electricity outages. Laurie Parker of Nashville Electric Service (NES) shares with us how social media helped NES communicate to customers and the media during the crisis.

Content type: Research Brief | Document ID: UCS-RB-12 | Author: Stephanie Spalding

The State of Social Media Marketing

March 31, 2010

Corporate use of social media took off in 2009. But although its popularity has grown over the past year, there are still many questions surrounding social media and its benefits for utilities. We answer your most pressing questions based on our analysis of a large social media marketing study.

Content type: Best Practice | Document ID: UCS-BP-7 | Author: Stephanie Spalding

Planned Outage Communications

October 12, 2009

How do utilities communicate planned outages to their customers?

Content type: Ask E Source | Document ID: UCS-AskES-10 | Author: Stephanie Cary