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Topic: Education & information 
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The Smart Grid Is Not About Residential Energy Efficiency—Yet
An E Source White Paper
December 6, 2010
References to the energy-efficiency benefits expected to flow from smart grid deployments are commonplace. Not all actions that reduce the energy bill, however, constitute energy efficiency in the strict meaning of the term; many are properly classified as conservation or load shifting, neither of which ...
Content type: White Paper | Document ID: ES-WP-10 | Author: Michael Reid
Understanding and Dealing with Organized Resistance to Smart Grid
January 11, 2010
What concerns do customers have regarding smart meters or other smart grid projects? Is there any organized resistance to utility smart grid initiatives? How can utilities understand and deal with this resistance?
Content type: Ask E Source | Document ID: IGS-AskES-7 | Author: Dulcey Simpkins, Carol Stimmel
Communicating with Customers About AMI Deployment
July 20, 2009
We are planning an advanced metering infrastructure (AMI) deployment. What’s the best way to tell our customers about AMI?
Content type: Ask E Source | Document ID: UCS-AskES-6 | Author: Alexandra Behringer and Matthew Burks
Tracking Blogged Information About Your Utility
October 23, 2008
We don’t currently have a blog on our utility web site, but we’re interested in learning what information is being posted about our company on other blogs. Can you recommend a way to track what bloggers are saying about us? How do companies respond to such blog postings?
Content type: Ask E Source | Document ID: UCS-AskES-4b | Author: Matthew Joyce
Utilities and Online Blogging
October 23, 2008
We’re considering launching a blog on our web site to highlight energy-efficiency information and programs and to encourage more interaction with our customers. How are utilities using this channel, and what factors should we consider when deciding whether to start blogging?
Content type: Ask E Source | Document ID: UCS-AskES-4a | Author: Matthew Joyce, Alexandra Behringer, and Michael Reid
Extra! Extra!
Newspaper Advertising Still a Great Way to Reach Customers
October 1, 2008
For more than 100 years newspaper advertising has been the mainstay of utility communications. Newspaper advertising offers utility communicators a versatile channel for conveying a wide range of messages to broad or specific target audiences at a reasonable cost.
Content type: Focus Report | Document ID: UCS-F-4 | Author: Alexandra Behringer and Matthew Joyce
Partnering with the News Media for Mutual Benefit
December 1, 2007
This best practice highlights what you can achieve by understanding the public-service purpose of the news media and applying the right strategies for success.
Content type: Best Practice | Document ID: UCS-BP-1 | Author: John Egan
ABCs and kWh's
Educating Future Customers Through K-12 Outreach
April 19, 2007
Many energy providers are using innovative methods for reaching the education sector. Within the K–12 segment, there are numerous opportunities to creatively and cost-effectively engage teachers, students, and parents—and through them, the broader community as well. In this report, we ...
Content type: Core Report, Service Report | Document ID: MS-2 | Author: Kelsie Bell, Gwen Farnsworth
Wait! Before You Raise Rates...
Part 1: Strategic Steps to Take Prior to Raising Residential Energy Prices
March 30, 2007
Residential customers across North America are paying more for their electricity and natural gas these days, for various reasons. But the rules of the communications game have changed markedly since the last time many utilities raised rates 10 or 20 years ago. Utility leaders may be keenly aware of ...
Content type: Focus Report | Document ID: RES-F-19 | Author: Kelsie Bell, John Egan, Josh Haney
