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Utilities and Online Blogging
October 23, 2008
We’re considering launching a blog on our web site to highlight energy-efficiency information and programs and to encourage more interaction with our customers. How are utilities using this channel, and what factors should we consider when deciding whether to start blogging?
Content type: Ask E Source | Document ID: UCS-AskES-4a | Author: Matthew Joyce, Alexandra Behringer, and Michael Reid  
Tracking Blogged Information About Your Utility
October 23, 2008
We don’t currently have a blog on our utility web site, but we’re interested in learning what information is being posted about our company on other blogs. Can you recommend a way to track what bloggers are saying about us? How do companies respond to such blog postings?
Content type: Ask E Source | Document ID: UCS-AskES-4b | Author: Matthew Joyce   Marketing & Communications (2)  Channels & partnerships (2) x Public & governmental relations (2) x Programs, Products & Services (2) Education & information (2) x Residential (2) x Experience & Communications Management Service (2) x |
