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Nashville Under Water
Crisis Communications During a Flood
July 23, 2010
In the spring of 2010, Nashville, Tennessee was hit with a powerful storm that flooded the city and created widespread electricity outages. Laurie Parker of Nashville Electric Service (NES) shares with us how social media helped NES communicate to customers and the media during the crisis. Content type: Research Brief | Document ID: UCS-RB-12 | Author: Stephanie Spalding  
The State of Social Media Marketing
March 31, 2010
Corporate use of social media took off in 2009. But although its popularity has grown over the past year, there are still many questions surrounding social media and its benefits for utilities. We answer your most pressing questions based on our analysis of a large social media marketing study.
Content type: Best Practice | Document ID: UCS-BP-7 | Author: Stephanie Spalding   Marketing & Communications (2) x Channels & partnerships (2) x Residential (2) Low-income (2) x Web Page (2) x E-Channel Service (2) x Experience & Communications Management Service (2) x |
