|
E Source Market Research Multi-Client Study for Small Business End Users 
Direct debit, online and telephone bill payment, and levelized billing are just a few of the options utilities can use to reduce billing costs, improve cash flow, reduce arrearages, and increase customer satisfaction. This study will identify the customers most interested in these and other alternatives to traditional billing, as well as identify the options that would be most well received by small business customers. This study will explore the motivations involved in adopting new bill options, as well as preferences for bill content, delivery, and payment method. The research will also explore how closely customers read their bill and the inserts. This survey will mirror the 2003 E Source Market Research Multi-Client Study "Residential End-Users' Preferences for Billing Options," which can be purchased along with this study. (For more information on the study, download a pdf of the results flyer.)  |