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E Source Market Research Multi-Client Study for Residential End Users 
Prospectus In the spring of 2002, E Source embarked upon a broad market research project to identify key customer groups, or segments, within the residential and small business marketplace. At the time of this research, two areas were of most interest to energy service providers (ESPs). The first was identifying distinct customer groups that were interested in participating in energy-efficiency or load management programs. The second was identifying groups with different expectations and requirements regarding customer service. This research produced four separate segmentation studies—two covering the residential marketplace and two covering the small business marketplace. "Identifying Key Energy-Efficiency and Load Management Segments in the Residential Marketplace" is one of the two E Source Multi-Client Studies focusing on residential customers. Each study can be purchased separately or in any combination to provide a comprehensive view of the mass market.
Study Objectives
This study helps ESPs focus more efficiently on serving their residential customers. In the final report, we've identified key energy-based segments among residential customers, profiling each segment so that it can be easily identified by an ESP's program or marketing manager, allowing them to more accurately target communications and product offerings and, in turn, have more satisfied customers. This report takes the next step beyond segmenting customers and offers profiling and targeting recommendations to help ESPs implement the study's findings.
Deliverables Data Notebook and CD Final Report
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