Effectively serving business customers is a challenging task. Business customer satisfaction depends not only on having proactive account manager relationships with your high-value customers but also on how well you’re able to tailor outreach to your smaller business customers.
The E Source Business Market Service provides innovative thought leadership and utility best practices for effectively serving business customers of all sizes. We supply our members with tools and resources for business customer outreach and account management that will help you strengthen your customer relationships, drive more program participation, generate proactive customer engagement, improve customer satisfaction, and reduce your costs.
Sign up for our FREE monthly e-mail newsletter covering the latest insights on business account management and customer outreach. If you already have an esource.com account, visit My E Source and sign up for the E Source Business Market newsletter (in the Manage My Newsletters section) to find out what members of this service are talking about. If you don’t have an account, you can create one now. Check out previous issues in our newsletter archive.
What You Get with the E Source Business Market Service
Get Real-Time Responses to Your Most Pressing Questions
Use Our Ready-to-Go “Customer Direct” Materials
Gain Access to Your Peer Community and Experts in the Field
Learn from Our Timely Research Reports
Benchmark Performance with Data from Our Business Customer Satisfaction Research
To Subscribe or for Additional Information
Download the E Source Business Account Management Service benefits flyer (PDF) or the E Source Business Customer Outreach Service benefits flyer (PDF)to learn more or contact Mike Hildebrand, director, E Source Business & Residential Market Services, 303-345-9176.
Get Real-Time Responses to Your Most Pressing Questions
Think of E Source as an extension of your staff! As an E Source member, you can get answers to your most pressing questions from our energy experts.
- Save time. Let us do the research and analysis so that you don’t have to.
- Make better decisions. You’ll be equipped with the latest independent, unbiased, and well-documented research.
- Don’t reinvent the wheel. Get access to industry best practices so you don’t make costly mistakes.
We’ll answer your questions related to:
- Segmentation and marketing to business customers of all sizes
- Best practices in account management
- Business customer communications
- Business-specific energy-efficiency programs
Use Our Ready-to-Go “Customer Direct” Materials
Your customers are getting hammered by constantly changing energy prices, and they need help understanding what’s coming so that they can plan accordingly. What if you had the answers they need at your fingertips? Each spring and fall, E Source produces the “Outlook for Power and Gas Prices,” a report that:
- Addresses the most important factors affecting energy prices
- Provides regional energy price projections developed through sophisticated fundamentals-based modeling techniques
- Offers suggestions for making financial and operational decisions that will allow your customers to make the most of market opportunities no matter what the future holds
E Source Customer Direct (ESCD) Passthroughs
E Source has created pamphlets that you can share with your customers, helping to generate proactive customer interactions. Each ESCD pamphlet can be printed or e-mailed to your customers, posted to your public web site, or used in your own company newsletters. You can also customize them by adding your company logo. Check out the available ESCD pamphlets.
Customer Direct Business Briefs
These Business Briefs can be used in your communications with your customers. You can copy all or any part of the content for use on your web site, in your newsletters (print or electronic), in e-mails, or as printed handouts for customer events. See all of our Business Briefs.
Gain Access to Your Peer Community and Experts in the Field
We know that your peers are often the best resource, and E Source helps you develop that essential peer network through in-person meetings and interactive web conferences.
In-Person Meetings
- Account Management Summit. This event, which precedes the E Source Forum, is the must-attend industry event because it’s held exclusively for utility account managers and account management supervisors. We bring together like-minded utility professionals for collaboration with the goal of discovering best practices and improving account management processes.
- E Source Forum. This exclusive annual event for E Source members, held back-to-back with the Account Management Summit, brings together account managers, commercial and industrial marketing managers, business program managers, and others who work with the business community, allowing you to take advantage of unique peer networking opportunities with utility professionals doing the same job as you. Past sessions topics have included customer experience management, big savings from big customers, and industrial customer engagement.
Topical Web Conferences
Members of the E Source Business Market Service can attend as many service web conferences as they wish without having to pay extra fees—and that applies to a member’s entire staff! Plus, we archive the conferences on our web site, so if you miss one, you can always watch and listen to it later.
These web conferences allow you to hear from and speak directly with industry leaders so you can stay on top of account management trends. You can see a list of recent E Source Business Market Service web conferences.
Learn from Our Timely Research Reports
With the latest independent, unbiased, and well-documented research, you’ll be able to drive program development and participation as well as strengthen your customer relationships. Take a look at what we’ve recently published.
Benchmark Performance with Data from Our Business Customer Satisfaction Research
Find out whether you’re effectively meeting the needs of your business customers. We provide hard data from two benchmark studies:
- Gap and Priority Benchmark: A Survey of Utility Large Business Customers. This annual survey gives you the data you need to assess whether your large business customers are getting what they need from you. Participating utilities receive a comprehensive report showing their key business customers’ needs and experiences, how their utility and utility accounts reps compare to others in the industry, and a prioritized list of areas of improvement. Download the flyer (PDF).
- Account Management Assessment. We’ll interview and analyze your internal account management personnel, looking at the systems, processes, and strategic approaches they use in managing business accounts. When all the data is in, we’ll send out personalized scorecards for each account manager.
