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Communicators Pain Session: No Utility Is an Island

April 6, 2009

When times get tough it’s common to feel isolated, but you are not alone. Utilities across the country are facing situations similar to yours. In this follow-up to our opening session, we’ll discuss the hottest communications issues of the day—and year—and exchange ideas about how to deal with them. Our members across the country have been sharing their concerns with us and we hope to discuss those topics, including: arrearages, shutoffs, the “populist backlash,” how to use new media and what does that mean to me, more effective use of customer newsletters, field communications, corporate branding, communicating with elected officials, and message testing.

Facilitated by Mathew Joyce, Associate Research Director, E Source