New Customer Approaches: Utility Product and Program Bundling

April 4, 2011

During this session, we’ll discuss new marketing approaches, including an important and growing trend toward product bundling. We’ll discuss what early market research is telling us, the segmentation required to appropriately identify and target customers, and internal barriers to implementation.

  • Who is bundling their products and/or services?
  • What are the early results and findings?
  • What are the bundling methodologies used?
  • How did you implement bundling within your organization?
  • What barriers did you need to overcome?