As energy-efficiency programs are diversified and become more complex, some utilities are reevaluating the way they present and market these programs to business customers. Utilities are leveraging their knowledge of regional business markets to offer “bundled” energy-efficiency services and incentives to targeted sectors. Bundling these services and incentives provides a versatile yet focused method of delivering energy-efficiency programs. Unlike strictly technology-based approaches, a market-driven initiative that seeks out specific business sectors can help drive participation in multiple energy-efficiency programs, develop staff expertise, increase customer satisfaction, and focus marketing efforts.