As an ever-evolving medium, the Internet keeps offering new ways of reaching out and marketing to customers. However, the buzz surrounding channels such as Twitter can overshadow other touchpoints that are also worth looking at. In this report, we look at five methods ranging from the overlooked to the new and exciting—and yes, that includes Twitter. We also take a look at the tactics used by utilities such as Portland General Electric, San Diego Gas & Electric, and Southern California Edison to reach out to customers online, paperless, and beyond.