For “energy-aware” end users and demand-constrained providers, current and emerging technologies for supporting dynamic pricing may hold the key to market-driven savings. Early results show that market-driven load management programs can benefit both the seller and buyer, with the greatest benefits going to the most flexible players. This report looks at dynamic pricing technologies and programs, barriers to developing robust dynamic pricing markets, and potential new market niches for ESPs. (EIC-7; October 1999; 49 pages)