Tailoring the content and services on your web site to meet the needs of specific customer segments will increase those segments’ use of online services and benefit both you and your customers. Some energy service providers already offer specific online services and portals for customer segments such as property managers, builders, and energy-assistance agencies. This report examines the features of such online portals as well as the benefits of and lessons learned from providing services for these specialized customer segments. (EBiz-4; June 2005; 23 pages)