The interactive agency you select to design, build, and maintain your Web site can make the difference between failure or success in reaching your e-business goals. This identifies and helps you avoid pitfalls when selecting and managing an interactive agency relationship. It also weighs the pros and cons of working with integrators, design firms, ad agencies, and interactive marketing firms. This overview for interactive projects will help you choose and work constructively with an agency to meet your business objectives. (EBiz POV-4; March 2001; 14 pages)