Published: March 01, 2006 | Updated: March 01, 2006
To Blog or Not to Blog: Is It Right for Your Business?
Your residential customers have them. So do your business customers. Blogs may be the hottest ticket since e-mail. Is blogging right for your utility? We'll examine the growing number of blogs in the energy sector, consider the business case for blogging, and help you decide if this new technology fits with your business strategy or if you can dismiss it as unnecessary hype. (ER-06-4; March 2006; 18 pages)
Publication type: Core Report | Document ID: ER-06-04 | Author: Matthew Joyce, Michael Reid