Cutting-Edge Behavioral Programs

Behavioral programs that leverage tools such as social norms, competitions, personal goal-setting, and personalized feedback are changing the demand-side management (DSM) landscape. Utilities are increasingly expecting such programs to make significant contributions toward their energy-savings goals. You’ll benefit from hearing about the pitfalls, holy grails achieved, and lessons learned by utilities on the forefront of this movement, as they designed, implemented, marketed, and evaluated their innovative behavioral programs.