What kinds of marketing activities work best to engage customers? Join us to learn marketing insights from Austin Energy, Salt River Project, and San Diego Gas & Electric. We’ll discuss messaging, segmentation, and examples of effective marketing—both inside and outside the utility industry. How can utilities optimize marketing results? Find out by joining us for an interactive panel discussion. We’ll learn about some effective marketing strategies that Austin Energy, Salt River Project, and San Diego Gas & Electric have used. Come prepared with your own questions about marketing, and share examples of effective marketing activities in your own organization.

We’ll discuss the types of marketing activities that work best to engage customers in different sectors, effective marketing channels and messages, and how customers really want to interact with their utilities.

We’ll also explore the best ways for utilities to get organized and take advantage of marketing to the greatest extent possible. Where should marketing sit within the utility, and how can it strengthen relationships with other utility departments?

If you are involved in marketing or program management, you won’t want to miss this web conference.

Speakers:
Christopher Frye, Senior Manager, Market Research, Austin Energy
Cindy Marzofka, Program Marketing and Evaluation Manager, Salt River Project
Laurie Malmstrom, Energy Programs Supervisor, Marketing & Outreach, San Diego Gas & Electric

You will learn:

Who should attend: Members of the E Source Residential Market Service involved in marketing programs, products and services.