Let's Get Social 2010 Slides
Social marketing has been used for decades to promote a variety of causes, including health care, safety, recycling, and anti-littering. What can the energy industry learn from the experiences of others? Through a series of short examples and case studies, the core issues of social marketing will be presented in concrete terms. We’ll discuss topics such as how to choose a target audience, select a behavior to change, identify barriers, design a campaign, and deliver marketing.
Publication type: Slides, Utility Marketing Conference | Author: Bill Smith