April 28, 2010
What is the best way to structure your account management department? How can you set up your account management strategy to meet the needs of all of your business customers, large and small? What is the most effective way to communicate with your business customers?
Find the answers to these questions and more by joining E Source for this web conference—we’ll introduce you to the fantasy account management department!
E Source combined the results of two nationwide market research studies we conducted in 2009:
- The Gap and Priority Benchmark
- The Account Management Assessment
We combined our knowledge of industry best practices with previous research on business customer account management to envision the “fantasy” account management department. You won’t want to miss this web conference if you want to see what the ideal department looks like—one that manages businesses of all sizes, from the smallest “mom-and-pop” retail stores to the largest industrial plants, and engages in best practices in the areas of department structure, account management strategy, and customer communications. If you want to operate more efficiently and see an increase in overall business customer satisfaction, then join us to see how you can apply aspects of the fantasy account management department to your team.
Mike Hildebrand, Director of Residential and Business Market Services, E Source
Sarah Weldon, Research Associate, E Source
You will learn:
Utility account management best practices in the areas of:
- Business account management department structure
- Business account management strategy
- Business customer communications
Who should attend:
Members of the E Source Business Market Service involved in business customer account management.
Publication type: Web Conference | Document ID: BAM-WC-4-10-FantasyAcctMgmt | Author: Mike Hildebrand