What are the most effective ways to market appliance rebate programs to residential customers?
Many utilities and efficiency organizations offer rebate programs for Energy Star–qualified appliances such as refrigerators, clothes washers, dishwashers, and water heaters. In this web conference, you’ll hear how Baltimore Gas and Electric, Energy Trust of Oregon, and Focus on Energy promote appliance rebate programs to residential customers.

Our speakers will share the details of their promotions, including the types of appliances rebated, program incentives, and the results of their marketing campaigns. We’ll also discuss the state-administered appliance rebate programs under the American Recovery and Reinvestment Act. 

You’ll want to join us for this web conference if you’d like to learn more about different marketing approaches used in appliance rebate programs and which marketing efforts have been found to most effectively increase customer participation.

Speakers:

Luba Abrams, Marketing Supervisor, Baltimore Gas and Electric
Bobbi Fey, Assistant Director, Residential Programs, Focus on Energy
Kendall Youngblood, Residential Sector Manager, Energy Trust of Oregon

You will learn:

• Which channels are most effective
• Outreach ideas to increase participation
• Lessons learned from appliance rebate program success stories

Who should attend:

Members of the E Source Residential Market Service involved in marketing or communications related to appliance programs.