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January 2012
Why You Should Attend the E Source Utility Marketing Conference
The 4th Annual E Source Utility Marketing Conference may not have “communications” in its title, but here’s why you, as a utility communicator, should make the trip to Charlotte, North Carolina, in April:
• A representative from NASCAR will talk about brand and how the organization built its iconic empire. You don’t get fans much more loyal than those of NASCAR! You’ll hear a new perspective and get out-of-industry insights.
• The Internet and social media are, amazingly, still around and important to people’s lives, so we’ll dig into what utility social media and corporate communications leaders need to know with an in-depth panel discussion. You’ll get lots of opportunities to ask questions and network with people who are doing social the right way.
• Are you ready for customers to interact with your brand? We’ll share specific ideas for adding gaming to your social media road map.
• “Customer experience management” (CEM) isn’t just a catchphrase; it’s an important concept and way of doing business that affects corporate communications as much as any other department. Come learn the latest in utility CEM.
• Communicators must be on the cutting edge of social, technological, and industry trends. We have data, research, case studies, and compelling speakers to keep you in the know and help you innovate at your utility.
• Networking, networking, networking, and more networking!
Learn more about the conference.
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