E Source announced the winners of its 2011 Utility Ad Awards Contest at the 24th Annual E Source Forum in Denver, Colorado. Top honors went to Georgia Power and Tennessee Valley Authority for first and second place, respectively, in the category of Best Overall Campaign. The contest was open to U.S. and Canadian electric and gas utilities.
An independent group of judges selected the winners based on ad effectiveness, objectives, message, memorability, and creativity. The judges were Hunter Marshall, president, The Block and Tackle Group; Mindy Cheval, senior instructor of advertising, University of Colorado at Boulder, School of Journalism and Mass Communication; Kristin Apple and Kevin Malloy, Egg Strategy; and Joe Fallon, independent advertising consultant.
“We received a record number of entries this year. It’s great to see that utilities are using humor and creativity to get their messages across,” says Aleana Reeves, product manager of E Source Mass-Market Services. “Many of our winners also experienced increases in brand awareness, website traffic, and program participation.”
Best Overall Campaign
- Georgia Power
- Tennessee Valley Authority
Best Television Ad
- Pacific Gas and Electric Co.
- Georgia Power
Best Radio Ad
- Georgia Power and Tennessee Valley Authority (tied)
Best Print Ad
- AEP—Public Service Company of Oklahoma
- Touchstone Energy Cooperatives
Best Outdoor Ad
- Salt River Project
Best Business Ad
- Mass Save
- Seattle City Light
The winning ads were honored at a special awards luncheon held during the 24th Annual E Source Forum. To view the winning ads, please visit www.esource.com/adcontest-winners.
E Source has been providing leading-edge energy business intelligence to over 300 utilities and large energy users for more than 20 years. Our research analysts and consultants are among the best minds in the business, delivering significant and timely research that equips our customers with the right information at the right time to make better, faster decisions. We’re in the know—predicting and addressing trends, technologies, and problems related to energy efficiency, utility customer satisfaction, program design, marketing, customer management, and sustainability.
Wendy Bloechle, Vice President of Marketing, E Source
E-mail Wendy Bloechle