Each year, I’m one of those people who can’t wait to see the TV commercials during the Super Bowl. I love to size up their creativity, memorability, and originality. One of my favorites from 2012 was this Volkswagen ad with the dog on a fitness plan:
Who can resist such doggie charm?
I also can’t wait to see the ads that are entered in the 2012 E Source Utility Ad Awards Contest. This is the fourth year we’ve held the contest and each year the ads get better and better, showing more creativity and humor. And, speaking of doggie charm, check out Georgia Power’s first place winner (PDF) in the 2011 best overall ad campaign category. The campaign also included this video ad:
Are you interested in seeing the ads for this year’s contest? We’re looking for judges!
Awards will be given out in these categories: Print Ads (Business and Residential), Radio Ads, Video/TV Ads, Digital Ads, Outdoor Ads, and Overall Campaign. Each category will be judged on criteria for ad effectiveness, objectives, message, memorability, and creativity. The judging process will be conducted online and will begin July 23, 2012, and end on August 10, 2012. It takes 10 to 15 minutes to evaluate an entry, and depending on how many entries are received in each category, judging may take 3 to 10 hours to complete.
Note: You will be deemed ineligible to judge any award category for which you’ve submitted an ad.
If you’d like to be an ad contest judge, please send us an e-mail with the following information:
- Full name
- E-mail address
- Phone number
- Awards category preference
Judges will be selected and notified by July 9, 2012.
If you have a favorite Super Bowl ad from this year, please share it below.